STYLE Media and Design

That was when they left for the LearningRx Convention in Colorado Springs. They had looked at many other business and franchise opportunities, but were moved to action when they heard about the success and importance of this one.

Winchell and Cassidy opened the business in Fort Collins in January, using ground-breaking testing and training techniques to help students of all ages overcome lifelong learning struggles, including disorders such as ADHD, in as little as 12 to 32 weeks.

According to research, more than 88 percent of all learning difficulties are caused by weak cognitive skills, increased studying, tutoring, or classroom compensations have little or no effect until these cognitive skills are improved.

Winchell says, “The LearningRx program should not be used instead of tutoring, but if there are learning problems it is best to go through this program of testing and training first to make tutoring more effective.” Otherwise, the underlying problems go undetected and unchanged.

LearningRx testing is done through the highly acclaimed Woodcock/Johnson III cognitive skills tests which help trainers to know where to begin to improve the student’s brain. The trainer also uses the client’s history, family background, and looks at the student’s difficulties, as well as goals, to make decisions about which portions of the program will be most beneficial.

Winchell says “I always wanted to have a job that would have some meaning and positively change people’s lives.” LearningRx fit that criteria. Winchell and Cassidy have education and job experience in engineering, so they see how training the brain works from a scientific standpoint. But what really sold Winchell on the business were the testimonies of adults and children whose lives have been positively changed through this cognitive testing and training.

While going through the decision-making process of reading through many stories and testimonials, he found one that touched his heart about a soldier returning from Iraq with severe brain damage that caused almost total memory loss. Through this program the soldier was able to regain his memory and his life. The soldier’s little girl wrote to thank the LearningRx Center, “Thanks for giving me my dad back.” Winchell says he was also moved by the stories of young people who went from feeling misunderstood and ostracized, to becoming involved in school activities, making friends, and getting straight A’s. Winchell says, “This is what makes this business so rewarding.”

Winchell continues on to say that he and Cassidy are very pleased with how the business has done in the few months they have been open. “Even during this economic crisis, people understand the importance of this process for improving every aspect of the future for them or for their child.”

For more information
1100 Haxton Drive
Fort Collins, CO 80525
(970) 672-2032
LearningRx.